Our team produced an in store activation at the Adidas 5th avenue store front where we had a few fun stations to get people ready and excited for the Pride parade in New York June 2024.
Including a pride shoe charm and lace kit, and a nail station where costumers could add some color and love to their nails.
Activation produced by Havas Annex team in collaboration with Havas Creative team and held in the ADIDAS FLAGSHIP STORE NEWYORK in June 2024.
Creative Director, Mike Diaz | Associate Creative Director, Julia Hoven | Designer, Claire Morris | Director of Production, Nick Soto | Assistant Account Executive, Ana Sofia WaldburgerIcons made with love for love.
Illustration and design developed entirely by Claire Morris under the company Havas Street for Adidas and were offered in ADIDAS FLAGSHIP STORE NEW YORK during Pride Month June 2024.
