Adidas Pride 24’
The Adidas Pride Collection, designed for concept stores in New York, Los Angeles, and Miami, is a curated range of merchandise celebrating inclusivity and connection. Inspired by the tagline "Love Unites," this collection aims to embrace everyone in the LGBTQ+ community, fostering a sense of belonging and togetherness through vibrant designs.
The LOVE UNITES design.
Upon discovering this project, I instantly knew I wanted to be a part of it. Adidas's phrase 'Love Unites' is both simple and universal, inspiring me to create an abstract design that appears indistinct at first glance but reveals endless meanings upon reflection. The simplicity of the shapes and colors I chose symbolizes the diverse groups they represent, embodying the highest form of inclusivity. I based my color palette on the one provided, carefully selecting a cohesive range that
could be used interchangeably. I felt a simple geometric shape wasn’t enough, so the real creativity began as I overlapped, masked, and adjusted elements until I found the perfect balance. This design emerged as one of three selected to be featured in Adidas flagship stores nationwide, and I’m thrilled to have played a small role in spreading the message of unity through love.
the
LOVE UNITES archive
A lot of designs went into this process, so here are a few that did not make the cut but are still colorfully fabulous in their own way.
mockups below
THE PRIDE POP - UP
Havas Street Creative team collaborated with Havas Annex to produce an exciting Pride pop-up at Adidas' flagship store in New York. Guests were invited to get colorful in preparation for the Pride parade, customizing their shoes with vibrant pride charms and colored laces. They also had the opportunity to embroider clothing with unique icons created for the event. DJ Quiana Parks energized the atmosphere with a live-streamed set, while onsite nail techs offered creative nail designs to enhance the celebration. The event was a vibrant showcase of pride and individuality!
Creative Director: Mike Diaz | Associate Creative Director: Julia Hoven | Designer: Claire Morris | Director of Production: Nick Soto | Assistant Account Executive: Ana Sofia Waldburger
