Nike LHM Event
Nike partnered with the LAHQ and Nike Unite teams to create a vibrant event for Latino Heritage Month in East Los Angeles, honoring the rich culture of the LatinX community. Collaborating with Running Mamis and local partners, we brought this idea to life through creative programming and a custom takeaway illustration I designed, celebrating passion points and creating authentic experiences while embracing Latino heritage. My role during this event included managing creative assets and handling the production of creating signage, custom map illustrations for 5k and for takeaway items, creating branded merchandise such as totebags, t-shirts, and latte stencils.
Creative Director: Mike Diaz | Associate Creative Director: Julia Hoven | Designer + Illustrator : Claire Morris | VP : Erika Ivey | Program Manager : Monica Yen | Account Executive: Sumani Sadam my custom Nike La Familia ‘23 map of historic landmarks in East LA
take away item given to attendees
lets take a closer look at
my hand drawn illustrations
1 NIKE EAST LOS
2 WHITTIER BLVD
3 RUBEN SALAZAR PARK
4 SILVER DOLLAR CAFE
5 HUGGY BOY THEATER
6 GOLDEN GATE THEATER
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event photos captured by the amazing photographer, creative Abe
