Adidas Always On

We were invited to create a series of icons for engravings and embroideries on Adidas merchandise at their flagship store on Fifth Avenue, New York. These activations celebrate various holidays and seasons, including Hispanic Heritage Month, the NYC Marathon, back-to-school, the Fourth of July, and the Olympics. My design approach focused on inclusivity, ensuring there was something for everyone while maintaining the vibrant Adidas culture and aesthetic. The concept of "always on" means these icons will continue to be featured in the Adidas customization lab, making them a lasting part of the brand's engagement with its community

Custom icons made to be loved as either engravings or embroideries.

The Icons

  • Hispanic Heritage Month

    I designed an icon featuring the phrase "mi gente," which translates to "my people." I aimed to create a sense of belonging and pride, honoring the rich diversity and heritage of the Hispanic community.

  • NYC Marathon

    I wanted to inject a sense of fun and creativity into the design by using a playful cartoon concept. Drawing inspiration from the "Big Apple", I envisioned the iconic apple as the actual runner for the icon. This whimsical representation captures the vibrant spirit of NYC and its energetic marathon culture.

  • 2024 Summer Olympics

    By incorporating this iconic and powerful imagery into the icon, I aimed to celebrate the spirit of the Games while emphasizing the exhilarating experience of running in Adidas footwear.

  • Fourth of July

    I designed an icon featuring a cowboy hat, drawing inspiration from the trending cowboy aesthetics that capture a quintessentially American spirit.

  • Fourth of July

    I designed a retro American flag icon, because what’s a Fourth of July celebration without the flag? This nostalgic representation pays homage to classic Americana while capturing the spirit of independence and unity.

  • Back to School

    I created a paper airplane soaring through the air with a fun loop-de-loop. This whimsical icon captures the excitement and nostalgia of returning to school, symbolizing creativity and adventure.

  • Back to School

    I designed an icon featuring the iconic over-the-ear headphones that are all the rage with kids today. This trendy design captures the vibrant energy of youth culture, representing how music and personal expression play a significant role in students' lives.

  • Back to School

    I created an additional paper airplane soaring through the air with a fun loop-de-loop.

  • Back to School

    This design pays homage to traditional varsity jackets and the camaraderie of student life, making it a perfect fit for back-to-school.

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